LA Eyeworks

l.a.Eyeworks has been creating original, invigorating eyeglasses since 1979, designed by the company’s co-owners, Gai Gherardi and Barbara McReynolds. They have also redefined perceptions with explosive marketing concepts that meld trademark humor, ‘low-brow’ materials, politically-charged messages, and spiritual encouragements.”

Its designs are immediately recognizable for their modern strokes and bold color innovations, infiltrating the popular culture landscape in everything from art to movies.

Gherardi and McReynolds, who started their business because of their love of eyewear, are still to this day inspired by the idea of being able to put one of their designs on someone’s face and seeing it make a difference. They claim it is that spark that has continued to sustain and inspire them, while driving on their success. A level of success the duo has reached by not backing down and being open to what is going on around them. They believe that though success gives you power and it is what you do with that power and staying true to yourself that is the real challenge.

With three namesake retail stores in Southern California, l.a.Eyeworks frames are distributed to exclusive retailers and opticians worldwide. Despite the company’s success it is still privately owned and operated and fiercely proud of its independence.